Convincing your customers to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your customers are ready but don’t know how to buy from you? No matter how good you are at getting to people to buy, they won’t if they find the process difficult.

First, you need to ensure that visitors know exactly where you products are on your site, through clear navigation. Make it obvious i.e shop here or order here. You must make it a clear call to action

Also, do you offer multiple payment options?

Most people feel comfortable paying via Paypal, and they can also pay via credit card using this method. The more options and the easier the options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to work really hard to get someone to your website, only to find that they won’t be able to pay you when they want to. They’ll just go somewhere else to get what they need.

On the other hand, you will want to prove that you are a credible & trustworthy. How about after sales support? Who do they contact when they have problems after purchasing? Is this obvious on your website? or on in the T&Cs on your site?

Make sure you also you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet. Social proof is so important!

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits!