The default WordPress text editor works great when you’re mainly writing hundreds or thousands of words for your articles or blog posts. However, when you’re building sales pages, landing pages, download pages, your website home page, and more, then the default editor doesn’t really give you a lot of options to make your site look good.
If you want to edit your page, you’d need to know how to code. You can use HTML and CSS codes to make your page look nice. Now, that’s okay if you know how to code, but if you don’t, then you’re out of luck. You’re going to get stuck with an ugly looking web page, unfortunately. Unless of course you use a pre-made them, in which case you website isn’t unique to you as you’re using a template that someone else will more than likely be using.
WordPress page builders, on the other hand, are drag and drop builders that allow you to, you guessed it, drag and drop your content anywhere on the page! You don’t have to imagine what your page is going to look like because these builders are also WYSIWYG (what you see is what you get) editors. This means you can see how your live web page is going to look like so you can design your page as you see fit.
Most page builders also include dozens of layouts and templates which make your web page design job a lot easier. You can easily edit these templates, swap your content and upload your own images, and in a few minutes, youíll have a great looking web page! No coding and no sweat required.
There are free and premium page builder plugins to choose from. If you just want to see how these plugins work, then try the free versions first. Most get rave reviews from users, although premium page builders also have a considerable following.
In the WordPress Academy I teach you how to use Divi Builder, which in my opinion is the best one out there.